Who They Are:
Laura Geller Beauty celebrates beauty at every age, empowering women over 40 to feel confident and radiant in their own skin. Bliss brings that same spirit of joy and self-care to a broader audience through premium skincare and lifestyle products. Both brands are built on authenticity, inclusivity, and the belief that feeling good should be accessible to everyone.
What We Set Out To Do:
Partner with Laura Geller and Bliss across multiple brand moments, from product launches and influencer seeding to live events and retail gifting, creating custom branded accessories and kits that extended each campaign's reach and made every touchpoint feel premium and intentional.
What We Delivered:
A full Beauty Emergency Kit stocked with compact mirrors, stain sticks, claw clips, hand sanitizers, pill organizers, nail clippers, nail files, and mint tins. All items were branded for Laura Geller's Line Smoother launch and distributed to influencers for unboxing content across social platforms.
Custom gift-with-purchase accessories designed to surprise and delight customers at the point of sale, reinforcing brand loyalty and elevating the retail experience.
Curated influencer gifting packages built to feel luxurious and shareable, aligned with each brand's aesthetic and campaign messaging.
SXSW product giveaway items and custom team outfits that kept the Wittness and Laura Geller presence cohesive and high-energy on the ground in Austin.
Bliss Coyote Ugly product launch party support including event accessories and influencer kits designed to match the energy of the activation and give attendees something worth posting.
Wittness partnered with Laura Geller and Bliss across some of their biggest brand launches. From a viral influencer campaign with Bravo Real Housewives star Dolores Catania that generated millions of impressions for the Cream Palette launch, to SXSW activations, retail gifting, and the Bliss Coyote Ugly product launch party. Every kit, outfit, and giveaway item was built to feel premium, on-brand, and worth sharing by turning branded merchandise into a core part of the campaign strategy.
“Wittness has been an incredible partner to work with. Their communication is seamless, they consistently ensure we’re getting the best value,
and they support us every step of the way from start to finish. We’ve collaborated with them on numerous projects,
most recently a PR mailer for Laura Geller Beauty. The Wittness team sourced sandout items like custom hand sanitizers,
compact mirrors, pill organizers,and more -- everything was thoughtfully selected and beautifully executed.
We truly couldn’t ask for a better group to partner with."
Maggie
Brand Marketing Associate, AS Beauty Group
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